The Subaru BRAT: The Quirky Pickup with a Cult Following
They first appeared in the late 1970s, cruising the streets with an undeniable charm. The Subaru BRAT, short for “Bi-drive Recreational All-terrain Transporter,” was not your ordinary pickup. It was a vehicle that captured the collective imagination of car enthusiasts and remains a beloved icon today. Let’s explore the quirky features and unique history that have led to the Subaru BRAT’s enduring cult following.
The Birth of the Subaru BRAT
Introduced in 1978, the Subaru BRAT was developed for the North American market as a response to the growing popularity of compact pickup trucks. With their compact size and distinctive styling, the BRAT stood out among competitors. Unlike traditional pickups, they featured two rear-facing jump seats in the truck bed, allowing them to avoid the then-high tariffs on imported trucks, which famously became known as the “Chicken Tax.” This ingenuity offered car buyers a unique mix of utility and passenger space.
Performance and Features
The Subaru BRAT’s performance was modest but practical. Powered by a 1.6-liter or later 1.8-liter flat-four engine, they delivered adequate power for everyday tasks while maintaining impressive fuel efficiency. The four-wheel drive capability made them a favorite for adventurous drivers, allowing easy traversal of rough terrains. Despite their small stature, the load capacity was sufficient for light duty, making them a versatile choice.
| Specification | Details |
|---|---|
| Engine Type | 1.6L / 1.8L Flat-four |
| Transmission | 4-speed manual |
| Drive Type | Four-wheel drive (4WD) |
| Fuel Economy | 20-25 MPG |
The Unique Appeal
The Subaru BRAT had several unique features that contributed to its cult status. The most notable were the rear-facing fiberglass jump seats that came with grab handles for passengers. These seats were not just a clever tax loophole but also contributed to the fun, unconventional vibe that set the BRAT apart. Furthermore, they offered T-tops in some models, providing an open-air experience that added to their allure.
In terms of design, the BRAT’s car-like handling combined with its rugged, truck-like utility caught the attention of a niche market. Aesthetically, its muscular yet compact look, coupled with its ability to manage rough terrains, created a compelling package that appealed to diverse audiences.
A Cult Following
Although they ceased production in 1994, their reputation has only grown since. Many car enthusiasts admire the Subaru BRAT for its unique blend of capabilities and retro appeal. Over the years, it has found its place among car collectors and off-road adventurers alike who value its rarity and unique character.
Social media and online forums like Reddit have further solidified their iconic status, where members share their restoration projects, adventures, and devotion to keeping the spirit of the BRAT alive. On platforms like these, you’ll find BRAT enthusiasts discussing everything from engine modifications to their favorite features of this unusual vehicle.
Legacy and Resurgence
In contemporary times, the demand for rare and classic cars, like the Subaru BRAT, has surged. Restored models can fetch a substantial price, and car shows often highlight them for their historical significance and quirky charm. According to classic car valuation experts, a well-maintained Subaru BRAT can reach prices upwards of $15,000, depending on its condition and original features (source: Hagerty).
This resurgence in popularity is fascinating, revealing how certain unique vehicles resonate with enthusiasts long after their final production run.
Key Takeaways
- The Subaru BRAT was introduced in 1978 as a compact, versatile pickup truck with unique design features like rear-facing jump seats.
- Powered by a 1.6L or 1.8L flat-four engine, it offered a blend of fuel efficiency and four-wheel drive capability.
- With its quirky appeal and passenger-safe features, the BRAT cultivated a dedicated cult following that continues today.
- Although it ceased production in 1994, the BRAT remains a sought-after collectible among enthusiasts, with restored models fetching high prices.
FAQ
- What does Subaru BRAT stand for?
The name BRAT stands for “Bi-drive Recreational All-terrain Transporter,” reflecting its dual utility as both a passenger vehicle and a pickup. - Why did Subaru install rear-facing seats in the BRAT?
They added rear-facing seats to classify the vehicle as a passenger car rather than a truck in the U.S., allowing them to avoid higher import tariffs known as the “Chicken Tax.” - Is the Subaru BRAT good for off-road driving?
Yes! The Subaru BRAT’s four-wheel drive capability and sturdy construction make it well-suited for off-road adventures. - How is the Subaru BRAT’s fuel economy?
Owners can expect a decent fuel economy ranging from 20 to 25 miles per gallon, which was economical for its time. - Are there any modern vehicles similar to the Subaru BRAT?
Modern equivalents aim to capture the same spirit, like the Subaru Baja, though the original BRAT remains uniquely iconic due to its distinctive features.